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DEFINING THIS GENERATION OF LOVE: THE WEDDING

DEFINING THIS GENERATION OF LOVE: THE WEDDING

by My Linh Do in JOURNAL

Every generation redefines what it means to celebrate love. Today, couples are rewriting traditions, embracing individuality and finding new ways to make their wedding a reflection of who they are and what matters most. From intimate ceremonies to expressive bridal style, discover the five defining shifts shaping today's era of weddings, and the details making each celebration uniquely their own.

 

The Wedding Wardrobe

More than one look, more than one moment. The bridal wardrobe now extends across the welcome dinner, bachelorette, ceremony, reception, after-party and honeymoon. Each look speaks the same visual language, connected through a considered thread of style, while having its own distinct moment to shine. The wedding is no longer just one day. It’s a whole bridal era, with every chapter offering another opportunity for self-expression and a heartfelt display of a couple's love story.

Complete your wedding wardrobe with RUUSK Necklaces →

 

The Civil Pre-Wedding

A wedding before the wedding. Couples are embracing intimate registry ceremonies, city hall portraits and understated bridal looks before a larger celebration, giving the legal moment its own sense of occasion. It’s an opportunity to celebrate privately, dress differently and create meaningful memories beyond the main event.

Discover RUUSK Wedding Bands →

 

Vintage Revival

Looking to the past to shape something personal. Antique-inspired rings, heirloom jewellery, Juliet capes, vintage designer gowns and nostalgic bridal silhouettes are finding their place in contemporary weddings. The revival extends beyond the wardrobe, with vintage tablecloths, antique tableware and considered tablescapes bringing a sense of history and romance to the celebration. Rather than recreating another era, couples are drawing on its character, craftsmanship and details to create something that feels collected, individual and entirely their own.

Inspired by vintage nostalgia, discover RUUSK Trilogy Rings →

 

Loud Luxury

After years of understated minimalism, couples are embracing more expressive details, from statement jewellery and bold silhouettes to unexpected styling choices that feel distinctly their own. Destination weddings are also creating space for bigger gestures, immersive settings and celebrations that feel unapologetically personal. Less about following a particular aesthetic, more about making a statement.

Discover RUUSK Love, Always Collection →

 

Sentiment Over Convention

Keeping what matters, leaving what doesn’t. Couples are choosing meaning over expectation, weaving personal rituals and family traditions into their celebrations in ways that feel true to them. From private vows exchanged away from the crowd and bridesmaids wearing white, to heirloom jewellery, meaningful engravings and unconventional ceremonies, the focus is shifting from following tradition to making it their own.

Craft something sentimentally and uniquely yours with RUUSK Bespoke & Heirloom Service →

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PHOEBE & JACKSON: A LOVE STORY YEARS IN THE MAKING

PHOEBE & JACKSON: A LOVE STORY YEARS IN THE MAKING

From teenage sweethearts to the next chapter of forever, Phoebe and Jackson’s story is one of growing together, choosing each other and a love that only deepens with time. We sat down with the couple to revisit their journey, a proposal filled with meaning, and the feeling that says it all: euphoria. Take us back to the beginning. What do you remember most fondly about those early days together, and what is something about your relationship that has only grown more meaningful with time? Jackson and I met when we were just 15. Our love story began as an on-and-off romance, which eventually blossomed into an official relationship in 2017. We started out as friends, both pining after other people, before gradually realising that what we had with each other was something more. Looking back, it’s funny to think of us then; he was the naughty kid at school, and I was the girl with the awful laugh. Over the years, the most meaningful part of our relationship has been the way we’ve learned to adapt, change and grow together, while also continuing to grow as individuals. Despite being together for so long, we’ve never stopped evolving as people, and I think that’s something truly special. I often think that individual growth can become lost within a long-term relationship, but I’m so grateful that ours has never been that way. We’ve continued to encourage each other to become the best versions of ourselves, while growing together along the way. Jackson, can you take us through how the proposal came together? What did you have in mind, and how were you feeling leading up to it? I initially thought of somewhere that was special to Phoebe, and the first thing that came to mind was on her grandmother's property. It took a couple of weekends to clear the gardens as they were overgrown. It all came together perfectly once it was cleared, and I knew this was the spot.  I was pretty nervous until I realised I was finishing up work for the day and a wreck walking up to the spot with Phee by my side, but soon came to ease as soon as soon as I saw gran sitting there.  Phoebe, when you think back to the proposal, what do you remember most vividly? Is there a particular moment you find yourself returning to? I definitely had a feeling I would get engaged that weekend, but I had no idea how he would do it. Although I suspected it was coming, I was completely and utterly surprised by the way he proposed. We were meant to be going to dinner and a night away, but were called to Granny’s house to fix a faulty PowerPoint (Jackson is an electrician). There are two moments that stand out most vividly in my memory. The first was my Granny handing Jackson the ring. This was incredibly special to me. My Granny, now 91, is like a second mother to me, and I spent almost every weekend of my childhood at her home and her garden. To have her be such an important part of that moment, in a place that holds so many of my childhood memories, made it even more meaningful. We have her handing the ring to Jackson in photos and I will cherish this forever. My two favourite people in the most memorable moment of my life is something words can’t describe. The second moment was when Jackson took my hand just before bringing me close to him to say a few words and propose. It felt as though time stood still. I remember feeling completely overwhelmed with happiness and disbelief that we were actually ready to take this next step in our lives together. Jackson, when you first started looking for Phoebe’s ring, what did you hope it would look and feel like? And what was it about Phoebe's ring that made you know you had found 'the one? She had always mentioned she wanted a ring from your brand. She thought initially it would need to be custom as the design she knew she wanted wasn’t on your website but then you released the exact design she had been hoping for, so that made the starting point fairly easy. From there, I had a few specific details in mind. I wanted the diamond to be proportionate to her finger, not too big and not too small, but somewhere perfectly in between. I was also hoping for a diamond with beautiful clarity, and you guided me so well in finding the right balance between the two. I was particularly drawn to the idea of a brushed gold setting. I hadn’t seen it used as often in other rings, and I loved that it felt a little different and less mainstream. It felt very Phoebe, very her. If you could capture this chapter of your relationship in one feeling, what would it be? Honestly, completely EUPHORIC. As you look towards everything that lies ahead, what are you most excited to experience together? We are really excited to stand at the alter together and hopefully experience the euphoria of what it was to hold each other in the proposal. We can’t wait to feel that intensity again. Along with the natural progression of life together.  

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JEWELLERY TRENDS AT PARIS FASHION WEEK SS27

JEWELLERY TRENDS AT PARIS FASHION WEEK SS27

The mood in Paris was clear: more colour, more personality, more gold. SS27 saw heritage codes reworked, romanticism return and jewellery take on a more expressive role. We take a closer look at the key jewellery trends emerging from Paris Fashion Week, and the RUUSK pieces that reflect the season.   VALENTINO: Colour is in full bloom After a long era of neutrals and the clean-girl aesthetic, maximalism is making its return. This was particularly evident at Valentino, where Alessandro Michele brought his signature world of bold, eccentric and beautifully collected dressing. Colour, pattern and personality came together in a way that felt deeply individual. What this means for jewellery:Coloured stones are having their moment. Think expressive colour, unexpected combinations and sculptural pieces that bring personality. The RUUSK Edit:Coloured stone pieces, from champagne and yellow diamonds to sapphires, rubies and birthstones, bring that same sense of individuality to any jewellery collection. Discover The Birthstone Collection →Shop by Stone → DIOR: Romanticism, reimagined Jonathan Anderson’s Dior was a pastel dream, with romanticism and whimsical femininity at the forefront. Fine pleats, soft volumes and airy fabrics created a sense of movement and lightness, balancing delicate femininity with a distinctly modern edge. What this means for jewellery:Soft, romantic jewellery is finding its way back in. Look to gentle curves, organic forms and pieces that feel almost botanical in their shape. The RUUSK Edit:The Monte range bring softness and organic movement to the collection, with sculptural curves designed to be worn every day. Discover Monte → The Talisman range is a celebration of the finer, heirloom-quality details, with fine engraved etchings that wrap around soft edges like pleats. Discover Talisman → CHANEL: Heritage, made modern Matthieu Blazy’s Chanel was a journey through time, drawing on Gabrielle Chanel’s signature codes and reimagining them for the modern woman. The collection celebrated freedom, movement and pieces designed to live with you. Jewellery followed suit, with considered pieces designed to be layered effortlessly from day to night. What this means for jewellery:Heritage styles are being brought into the present. Think refined, stackable pieces with a sense of history, worn endlessly in new combinations and collected over time. The RUUSK Edit:Our plain gold bands and stackable rings are designed to become part of your everyday collection, layered and worn in ways that evolve with you. Discover Stacking Rings → SCHIAPARELLI: Jewellery as a secret language Daniel Roseberry’s Schiaparelli delivered some of the season’s most unforgettable jewellery and accessories. Structured tailoring and textured embellishment were punctuated by jewellery inspired by spirit animals. Motifs appeared throughout the collection almost like hidden easter eggs, woven into charms, buttons, embroidery and intricate accessories. What this means for jewellery:Jewellery is becoming more symbolic and expressive. Charms, motifs and meaningful details allow pieces to carry a story that is entirely their own. The RUUSK Edit:Our hand engraved signets are designed to hold memories and stories in every etching. Discover Signets → Our necklace charms, pendants and sliders offer endless possibilities to create your own stack, each one carefully selected and personalised to tell your story. Discover Pendants & Charms → SAINT LAURENT: Gold takes centre stage Anthony Vaccarello’s Saint Laurent, staged with the backdrop of the Eiffel Tower, was drenched in gold. Shimmering lamé, metallic surfaces, brocade and dramatic silhouettes made gold impossible to overlook. And the message for jewellery was just as clear: gold is no longer simply a detail. It is the hero. What this means for jewellery:Statement gold, sculptural forms and layered pieces are taking centre stage. Gold is being worn with confidence, as a defining part of the look rather than a finishing touch. The RUUSK Edit:Our solid gold sculptural pieces, statement rings and layered necklaces embrace gold as the centrepiece, designed to be worn alone or built into a collection. Discover Sculptural Statements  → THE JEWELLERY TAKEAWAYS Gold is the hero.No longer simply a detail, gold is being worn with confidence, from sculptural statement pieces to considered layers. Colour is back.Coloured stones bring personality, individuality and a sense of play to fine jewellery. Heritage is being reimagined.Nostalgia and heritage codes are being brought into the present, creating pieces that feel familiar yet distinctly current. Designing for the future, constantly being inspired by the past. Build your collection.Refined core pieces are being layered, stacked and collected, creating jewellery wardrobes that move effortlessly from day to night, and remain timeless through the ages. Make it personal.Motifs, charms, engravings and meaningful stones are turning jewellery into a form of self-expression. Craftsmanship still matters.Across fashion and jewellery, quality, craftsmanship and the beauty of things made well remain at the heart of luxury.

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7 BRIDAL STYLES & THE ENGAGEMENT RINGS TO MATCH

7 BRIDAL STYLES & THE ENGAGEMENT RINGS TO MATCH

Your wedding should feel like an extension of your story, not a formula to follow. From timeless black-tie elegance to windswept coastal celebrations and weddings filled with collected, nostalgic details, the setting, styling and smallest details all come together to create a day that feels unmistakably yours. And while your engagement ring is designed to be loved long after the wedding day, choosing a piece that feels aligned with your personal style can be the perfect place to begin. Here are seven bridal styles to inspire your wedding, and the RUUSK rings we think belong alongside them. 01. The Timeless Classic Timeless silhouettes. Black tuxedos. Effortless florals. For the bride drawn to pieces that never feel out of place, the Timeless Classic is all about considered simplicity. Think crisp tailoring, beautifully cut gowns, understated florals and a celebration where every detail feels elegant without feeling overly styled. The beauty lies in restraint: a palette of whites, ivory and black, classic proportions and pieces chosen for their ability to transcend the moment. The Ring: Crown Solitaire The Crown Solitaire is made for this aesthetic. Its refined silhouette and distinctive Crown setting bring together the brilliance of a traditional claw setting with the considered structure of a bezel, creating a solitaire that feels both familiar and distinctly RUUSK. Discover the Crown Solitaire   02. The Nostalgic Storyteller Vintage flair. Collected details. Earthy, warm tones. For the bride who wants her wedding to feel as though it has been collected over time, the Nostalgic Storyteller is rich with character and sentiment. Think antique-inspired details, warm earthy tones, vintage textiles, mismatched vessels and flowers that feel gathered rather than perfectly arranged. Nothing needs to match exactly. Instead, every detail tells a story. This is a wedding where heirlooms are welcomed, old photographs inspire the details and personal touches matter more than following tradition. The Ring: Bespoke Trilogy with Personalised Stones A Trilogy Ring, personalised with coloured gemstones, feels perfectly at home here. Three stones can represent the past, present and future, while a meaningful stone colour or personal detail makes the design uniquely yours. For a truly one-of-one expression, our bespoke service allows you to create a ring collaboratively around your story, from the first idea through to the finished piece. Discover Bespoke   03. The Coastal Chic Shell motifs. A neutral palette. Salt air. Lustrous details. Coastal Chic is less about a traditional beach wedding and more about capturing the feeling of being by the sea. A light coastal breeze, sun-washed neutrals, natural textures and subtle shell motifs create an atmosphere that feels relaxed yet beautifully considered. Think soft ivory, sand, cream and pearlescent tones, with lustrous details that catch the light as the day moves from ceremony to sunset. The Ring: Talisman Trilogy The Talisman Trilogy brings a sense of symbolism to the coastal aesthetic. Three stones create a delicate rhythm across the finger, while the organic quality of the design feels beautifully suited to a celebration inspired by nature. Discover the Talisman Trilogy   04. Black Tie Glamour Candlelit dinners. Grand gowns. Sequins, feathers and bold fashion statements. For those who believe more is more, Black Tie Glamour calls for drama. Picture a grand candlelit dinner, an abundance of flowers, statement fashion and a room glowing late into the evening. This is a wedding built around atmosphere: dramatic silhouettes, rich textures, sparkling details and a little theatricality. The kind of celebration where the dress, the jewellery and the setting are all part of the spectacle. The Ring: Arc Round Trilogy The Arc Round Trilogy brings its own sense of occasion. Three round diamonds create a beautifully balanced composition, with the central stone framed by its accompanying diamonds for a silhouette that feels celebratory and full of brilliance. Discover the Arc Round Trilogy   05. Old World European Sculptural venues drenched in historical charm. Old-world architecture. Antique details. For the bride drawn to the romance of another era, Old World European is steeped in history. Imagine saying your vows beneath ornate ceilings, surrounded by stone, aged timber and architectural details that have witnessed generations before you. The palette is warm and restrained, with antique-inspired touches and an appreciation for craftsmanship. An old mine cut diamond feels particularly at home within this world; its distinctive character and softer, romantic sparkle carrying a sense of history within the stone itself. The Ring: Cushion Cut Solitaire A Cushion Cut Solitaire captures the romance of this aesthetic beautifully. Its softly rounded proportions and substantial presence feel at home alongside historic architecture, vintage details and the quiet grandeur of an old European setting. Discover the Cushion Cut Solitaire   06. The Romantic Garden Pastels. Light florals. Open-air celebrations. A sprawling dinner table. The Romantic Garden bride embraces the softer side of celebration. Picture an open garden ceremony surrounded by pastel blooms, a long table set beneath the trees and flowers spilling freely across the table. The mood is colourful and whimsical without feeling overly sweet. Think soft pinks, butter yellow, lavender, pale blue and layers of natural texture, creating a wedding that feels joyful, intimate and a little dreamlike. The Ring: Toi et Moi The Toi et Moi is an effortless match for this romantic aesthetic. Two stones sit together as a visual expression of two lives becoming one, creating a distinctive silhouette full of meaning and sentiment. Discover the Toi et Moi   07. The Modern Muse Untraditional details. Sculptural forms. Bold choices. Completely unapologetic. For the Modern Muse, tradition is simply a starting point. She might wear a hat instead of a veil, choose a sharply tailored suit over a traditional gown and serve tiramisu instead of a tiered wedding cake. Every choice is intentional, but nothing is selected simply because it is expected. The result is a wedding with a strong point of view; sculptural, unexpected and entirely personal. The Ring: Diamond Neptune The Diamond Neptune speaks to this sense of individuality. Sculptural and distinctive, it makes a statement without relying on traditional bridal conventions. A piece for the bride who wants her engagement ring to feel as individual as she does. Discover the Diamond Neptune   Your Wedding, Your Way There is no single definition of a beautiful wedding, just as there is no single way to wear an engagement ring. Your bridal style can be classic, nostalgic, romantic, dramatic, or a little bit of everything. The pieces you choose should feel like you: considered enough to mark the occasion, personal enough to carry your story, and beautifully made to live far beyond the wedding day. Because the best modern heirlooms aren't just chosen for the moment. They're chosen for all the moments that follow.

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