Made to order in Sydney, Australia. Click here for production timelines
BESPOKE VS PERSONALISATION: FINDING THE RIGHT JOURNEY FOR YOUR STORY

BESPOKE VS PERSONALISATION: FINDING THE RIGHT JOURNEY FOR YOUR STORY

by My Linh Do in JOURNAL

Every piece of jewellery tells a story. At RUUSK, we understand that some stories call for a fully unique creation, while others are beautifully expressed by adding your own personal touches to an existing design. Choosing the right approach ensures that your piece reflects your vision, your values, and the moments you wish to commemorate.

Below, we explore the difference between our newly introduced Bespoke service and our well-loved Personalisation service, guiding you through the journey that best suits your story and intentions.

 

Bespoke

Bespoke is a collaborative and immersive design experience. We guide you through every stage of bringing your vision to life – from discussing inspiration and sourcing stones, to crafting your piece and applying the final finishes. Bespoke is a complete, considered journey, resulting in a one-of-a-kind creation made entirely for you.

Book your Bespoke Appointment

ruusk bespoke service


Personalisation

Personalisation offers the opportunity to make our existing RUUSK designs your own through meaningful, thoughtful touches. This process allows you to customise details such as stone shape, stone colour, metal tone, or add hand or laser engraving –redefining our collection pieces to reflect your story and style.

Book your Studio Appointment

ruusk personalisation service

 

Every piece you create with us, whether bespoke or personalised, is designed to be a lasting expression of your story – a piece that is truly yours.

Previous Post Next Post

Related Posts

5 THOUGHTFUL QUESTIONS TO GUIDE YOUR ENGAGEMENT RING DESIGN

5 THOUGHTFUL QUESTIONS TO GUIDE YOUR ENGAGEMENT RING DESIGN

Designing an engagement ring is an intimate and meaningful journey – one that goes far beyond selecting a stone or setting. It is an opportunity to reflect on your relationship, your shared story, and the moments that have shaped you as a couple. Taking the time to ask the right questions ensures your ring feels deeply personal, considered, and uniquely yours. Below are five thoughtful questions to guide you through the process and uncover what truly matters as you begin designing a ring that tells your love story.   1. What does your everyday jewellery look like? Consider the pieces you naturally reach for each day. Are they minimal and understated, or bold and expressive? Do you prefer classic silhouettes or contemporary details? Reflect on your lifestyle, routines, and the way you envision wearing your engagement ring every day. This helps guide practical design decisions – like band width, setting height, and stone shape – so your ring is as comfortable and wearable as it is beautiful. 2. Is there a meaningful moment in your love story you’d like to capture? From where you met to a shared memory or milestone, many couples choose to weave a subtle narrative into their ring. This could be expressed through an engraving, a hidden detail, or even the stone colour itself – perhaps the rich blue-green hues of a sapphire to represent the way the sky met the horizon during your first date. These details transform your ring into a tangible reminder of a moment that defines your journey together. 3. What materials feel most meaningful to you? Whether it’s solid gold, a specific metal tone, or a natural or laboratory-grown diamond, your choice of materials reflects your values and intentions. This question encourages thoughtful consideration of what resonates most with you – balancing beauty, durability, and meaning in a way that feels right for your story. 4. How do you envision your engagement ring with future wedding or eternity bands? Thinking ahead to how your engagement ring might be paired or stacked with wedding or eternity bands can inform its profile, shape, and proportions. Considering these future pairings ensures your initial design harmonises beautifully with the pieces you may add over the years, creating a cohesive and timeless set. 5. What do you want this ring to represent, now and in the years to come? An engagement ring marks a beginning, but it’s also a piece you’ll carry forward through life. Reflecting on its long-term significance helps guide a design that feels timeless – one that continues to hold meaning as your story evolves, and can even be cherished and passed on for generations to come as a symbol of commitment, love, and shared future.   Designing your engagement ring should feel as intentional as the love it represents. By reflecting on these questions, you create space for a ring that is not only beautifully crafted, but deeply personal – one that tells your story in every detail.

Learn more
RUUSK COUPLE: JESS & LOGAN

RUUSK COUPLE: JESS & LOGAN

Some love stories unfold quietly, grounded in ease, warmth and an immediate sense of belonging. Jess and Logan’s began with a simple coffee and walk, and grew into a relationship defined by deep listening, comfort and shared joy. In their journal, they reflect on the moments – both ordinary and unforgettable – that led them to choose each other, and the meaning woven into the rings they now wear as a symbol of that promise. How did you two first meet, and what were your first impressions of each other? We met on Hinge! A real Hinge success story.  For our first date, we met on a sunny afternoon in January 2022 for a coffee and bush walk. J: my first impression of Logan was that he looked better than his photos (a win!). And after our first date, I thought he was an incredible listener and a deep thinker with such a natural air of kindness. L: I thought Jess was sweet and funny and artistic, and beautiful in such an honest way. I think the biggest impression I was left with was how every moment felt so comfortable together. Is there a story from early on that you retell often - a moment that still makes you smile? J: We had been on a few dates, and I had mentioned Logan to my sisters, and showed them photos, of course. One morning, I received a text from my younger sister who was out for her morning coffee, informing me that Logan had just walked into the same coffee shop, complete with a sneaky photo of him. It didn't take long for my older sister, who was conveniently in the area, to also appear at the coffee shop to sneak a peek at Logan, providing me with updates of his movements ha! L: As we were wrapping up our first date (or so I thought), we approach our cars parked side by side and I'm thinking about how to ask this woman to go on another date with me. Jess, however, is not done with our time and promptly jumps onto the boot of my car, conversation unbroken, and with her sat atop my car excitedly explaining something it dawns on me that she might just be into me. She didn't get off my car for another hour or two as we chatted away until the sun set and I might have missed my dinner plans that night but it was absolutely worth it. What do you hope your loved ones see and feel when they’re around you as a couple? Our real relationship - the deep, unconditional love we have for each other, the joy we bring each other, and the safety, peace and calm space we provide for each other and our relationship. You recently were married overseas - congratulations! Now that the wedding day has gently settled into memory, what moment rises to the surface first when you think back on it? J: We decided on a few non-traditional wedding moments, one of my fondest was meeting the morning of for a coffee and pastry together. We were both staying with our families separately in Bath the week of the wedding, so this moment together was just us; slow, intimate, peace among the busyness. We chose to have our morning coffee at Landrace, where our reception was later that day. A cafe and bakery downstairs, a wine bar upstairs, the best of it all. L: There was a moment in the middle of the reception dinner and I looked out across our family and friends as the room roared with laughter, jazz music playing, the clamour of good food and great wine being shared across tables and I turned to Jess and realised this was exactly what we wanted: our dearest, together sharing in joy and celebration.  You exchanged your RUUSK rings in such a meaningful moment - what does wearing them now, as a married couple, symbolise for each of you? J: Our rings to me, represent our vows, the eternal promises we made to each other. When we were saying our vows to each other, what stood out to me was the weightiness of these promises we were making, and the bigger promise we were making to each other in marriage.  L: A beautiful reminder of the infinity we get to share in, and I like to imagine as the rings settle on our fingers and age with us, we see a reflection in the precious metal of the journey we've been on together. If you could describe this new chapter in three words, what would they be, and why? Onwards and downwards  Early days, on a date, we heard a child yelling "onwards and downwards" at the top of a set of stairs, we laughed and found ourselves saying it ever since. 

Learn more
CELEBRATING THE HOLIDAYS WITH HEART AT RUUSK

CELEBRATING THE HOLIDAYS WITH HEART AT RUUSK

  There’s something truly magical about this time of year. A gentle slowing-down, a deepening of connection, and a quiet reminder of what really matters: love, presence, and shared memories. At RUUSK, the holiday season isn’t just about gifting. It’s about treasuring time: the laughter shared over long lunches, the sparkle of fairy lights that come on as the sun sets, the family traditions woven through new memories.      Here’s how we’re embracing this special time of year with our loved ones, and how you might, too. 1. Creating Memories, Not Just Giving GiftsInstead of rushing to tick off gift lists, we’re choosing to spend time crafting heartfelt notes, sharing family recipes (mum’s Christmas cookies please), and hand-wrapping intentional gifts that offer sentimental value.  2. Making Space for Traditions - Old and NewThere’s a deep beauty in tradition, and during the holidays, we lean into the rituals that make the season feel whole. Lighting candles each night, playing the same music we grew up with, or hosting an annual dinner with chosen family - these small acts hold so much love. This year, we’re also exploring new traditions, like gratitude circles and memory jars, to carry with us into the New Year 3. Honouring ConnectionWhether it's gathering around the candle-lit table, catching up over an aperol in the sunshine, or finally calling your childhood best-friend, we’re making space for connection. Our jewellery is designed to celebrate these very moments: the ones that say “I love you,” “I see you,” “You’re amazing.” This season, we’re proud to be part of so many meaningful exchanges: proposals, anniversaries, celebrations of a first holiday as a new parent. 4. A Gentle PauseOver the holiday period, our team takes a short break to rest, recharge, and be fully present with our loved ones. It’s in this pause that creativity blooms and purpose deepens. We step into the New Year inspired by your stories and grateful for the community we’ve built.     From our hands to yours, thank you for letting RUUSK be a part of your stories this year. May this season bring you joy, deep connection, and happy memories that last well beyond the holidays. With love,Mimi (Mary) & The RUUSK Team   Image Credits: Pinterest

Learn more