MOTHER'S DAY 2025: CELEBRATING MOTHERHOOD IN ALL ITS BEAUTIFUL FORMS
This Mother's Day, we wanted to celebrate the beauty, tenderness, and complexity of motherhood in a way that felt real, heartfelt, and true to the spirit of RUUSK. We recently gathered a group of our beautiful RUUSK mamas and their families for a special photoshoot and interview—a morning filled with laughter, playful chaos, tender tears, and quiet moments of connection.
The day unfolded exactly as we had hoped: naturally, imperfectly, and full of heart. Children running underfoot, arms wrapped tightly around mothers, and small voices filling the air with giggles. It was a vivid reflection of the many layers of motherhood — the joy, the exhaustion, the pride, the fierce love. As one mama so beautifully put it,
"Motherhood is discovering that you didn’t think you could love like you do… like your heart just wants to explode. Just love, just loving unbelievably."
Through every candid moment, we were reminded that motherhood is vast and multi-faceted. It's the quiet sacrifices made daily, the deep and unspoken bonds, and the endless acts of love that often go unseen. It's a journey that transforms and shapes not just families, but the very fabric of who we are.
"Motherhood is feeling insurmountable challenge but also feeling the depths of love all at the same time."
We also took time to reflect on the incredible women who raised us — the ones who showed us how to love, how to be brave, and how to meet the world with open hearts. When asked what first comes to mind when thinking of their mums, our RUUSK mamas shared:
"Her smile, she is just pure joy in this world."
"She’s curious."
"She’s brave."
"She’s playful."
"She’s unconditionally loving."
"She’s my best friend."
"She’s a superhero."
What surprised many about motherhood is just how deeply the connection can be felt, not only emotionally, but physically. As one of our mamas reflected,
"The bond between a mother and child is not just from the heart, it is also a physical bond. You can feel that; you can feel their pain, and you can feel their joy."
It was an absolute honour to witness and capture the incredible women who entrust us with their most precious heirlooms. Watching their stories unfold in real time was a profound reminder of why we do what we do — creating pieces that carry love, legacy, and meaning across generations.
This Mother's Day, we invite you to celebrate motherhood in all its forms — whether you're honouring your own mother, a mother figure, your journey into motherhood, or the women who have nurtured you in ways both big and small.
From all of us at RUUSK, thank you for allowing us to be part of your stories. We celebrate you, we honour you, and we are endlessly inspired by you.
